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Award winning researcher: Uses data to gain insights, make better decisions, and improve the design of systems.

Aspiring Designer: Analyzes Jobs to be done (JTBD), constructs customer journeys, prototypes interfaces and usability tests. Learning to code (this site is part of that process).

Consultant and Coach: Helps executives and teams design interfaces to improve productivity.

Author: How Algorithms And Software Are Changing Marketing and What Sticks, Why Advertising Fails, plus over 100 articles.

Coverage of the What Sticks Book by Briggs & Stuart

What Sticks received coverage on CNN, CNBC, NPR (Marketplace Radio), CBS Market Watch, Ad Age, The Economist and more. Here is quick Market Watch Interview with Rex Briggs.

Coverage of COVID-19 Analysis by Rex Briggs

Briggs began analysis in January 2020, when Briggs reviewed the model published from China showing the coronavirus would peak in February with 10,000 cases worldwide. Briggs developed his own model and showed the projections from China were far too low, and the peak would likely be in April/May and could be in the millions. At the beginning of March, Briggs published his Forecast 1.0 that projected COVID-19 would be 1/10 as bad as the Spanish Flu of 1918 but 10x worse than the season flu. His projections included a second wave in the fall.

Briggs has published analysis of the impact on the economy, the impact of Stay Home orders, the number of lives saved from social distancing and more. His primary focus, currently, is on how to use data to rebuild the economy.

The ARF presented an industry-wide Virtual Town Hall on March 17. ARF President & CEO Scott McDonald, along with Rex Briggs of Marketing Evolution, Jerome Shimizu of ABCS Insights, and Rick Bruner of Central Control, Inc. and Research Wonks presented the latest facts, forecasts and implications on a global scale. Rex Briggs leads off the Town Hall, presenting his findings for the first 20minutes of the recording. Key points are included in The ARF's summary.

Lifelong Learning

It started with a few iTunes University Lectures from Stanford and MIT on Machine Learning on my long flights across country. It became more formalized techucation. I wanted to better understand the work of full stack developers -- so that meant walking in their shoes and learning to program and develop myself. I enrolled in a distance learning course at MIT, an on-line course from my local community college, and a few "at your own pace" course through Stack Skills. If I am going to learn this stuff, I'm going all in! Here is what I'm doing in the first half of 2020.

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