1. As a first approximation, treat the AI like a human
• If AI is acting lazy - Give it encouragement
• To communicate clearly with the AI, think about how you communicate clearly to a person.
• Treat the AI like the person you’d want to be talking to. For a math expert, use math jargon and language. Use industry-specific acronyms/language to make persona in your industry
• Ensure you can look past this approximation. AI isn't human. It has consumed human patterns in its training.
2. Give context to the AI
• How should it act?
• “You are an expert marketer with detailed knowledge of PBS branding and ethos. You produce high-quality, insightful marketing briefs.”
• “Your responses have a tone and style similar to this brief [EXAMPLE].”
3. What are your goals?
• “Here are this projects goals [GOALS]”
4. Give the AI time to think
• “Before you produce the brief, synthesize the core features of the tone and style of [EXAMPLE], and the most pertinent goals to this specific task from [GOALS]”
• “Plan out how you will write your brief. Then, write down suggestions on how to improve that plan. Finally, use your plan and you suggestions to create the polished and finalized brief.”

1. Personas: Try the following prompts (copy and paste or retype):
   

   Prompt 1:

   You are a knowledgeable and well-trained marketer preparing an email advertisement. Your goal is to attract cost-conscious consumers to your store. What does the email say?

   
   

   Prompt 2:

   Give me a cost concious advertisment that will bring people who care about saving their money to my store!!

   
   

   Try these two prompts, or come up with your own questions asked with two different tones (misspelling is purposeful), and then analyze the difference in the sentiment of the two response.

   
   

Extra time? Ask the same prompt with two different personas




Prompt 1:

I'm a small business owner who needs to get organized! What tools can I use to keep track of everything?




Prompt 2:

As an entrepreneur managing a growing small business, what tools can I use to keep track of everything?




Try with different personas and specificity:




Prompt 1:

I'm a fitness junkie, and I need a high protein, low-carb meal after my intense workout. What should I eat?




Prompt 2:

As a knowledgeable nutritionist, what high-protein, low-carb meal would you recommend to a fitness enthusiast's post-workout recovery?



2. Explore the bias inherent in models that feed on Internet scale data

Exercise: Ask about any profession. Then ask, "What are 20 first names for that profession?" Follow-up with what are the implied racial bias in the names provided?




Consider, why did it provide a list of names. Why does it often skew Anglo and older?




For more on bias, read The AI Conundrum, Chapter 10.

1. Using GPT 4, ask:
2. Sarah has a chance to win a free trip to Hawaii if she scores at least 0% on her quiz. However, Sarah is allergic to cats and has never been on a roller coaster; therefore, Sarah will [___] take the quiz. a) eagerly b) not

Goal: Add a preamble before the prompt to cause the AI to answer correctly. Consider personas, explain how you want the AI to reason, etc.

1. In your free time, try the game bargainer.ai/



Name of the game is to buy a watch for the lowest price. (Bragging rights if you beat Caleb)

1. Visit AI Conundrum Bot
2. Ask a question about strengths of AI, Ideal use cases, gradient descent, universal approximation, or responsible use of AI, importance of training or something we have discussed today in the presentation



Notice the "source" at the bottom. How is it possible for this chat bot to provide sources but not an LLM?



3. Ask a question that is very unlikely to be in the book, such as, "What are the author's beauty tips on hair care" and see how the vector database responds.



Try the same questions on GPT-3.5 or Try Gemini.google.com/




Consider the similarities and differences in answers

1. Right click (PC) or two finger click (Mac) and copy image then paste into Gemini. (Alternatives: Download and save to computer and upload into Gemini, or take a screen shot and paste it into Gemini)





2. Try Gemini.google.com/



Prompt: Tell me about this image:





What do you think of the explanation?




Ask questions about the picture (interact with the LLM to discuss the picture)




Extra time? Try the images below, or try uploading pictures from your computer or from the web (note: Google will not process pictures if it detects people in the picture)




Note: Claude and chat.openai.com/ can't "see" images (yet)



3. Give this image to Gemini and ask for it to explain the image




How would you rate the interpretation of the image?



4. Give this image to Gemini and ask for it to explain this image (it is purposefully a grainy image)




How would you rate the interpretation of the image?



5. Give this image to Gemini and ask for it to explain the image




How would you rate the interpretation of the image?



6. Give this image to Gemini and ask for it to explain the image




How would you rate the interpretation of the image?



7. Give this image to Gemini and ask for it to explain the image




Notice the message Google provides? What are the implications to image analysis given this message?

1. Visit this page: Training, Governance and Accountability (TGA)
2. Click download (top left corner)
3. Upload it in Claude (free) or chat.openai.com/ (requires paid subscription) - Gemini doesn't do PDFs, yet.



Prompt: Based on this document, summarize the most important points and most important questions to ask before starting an AI project.




Extra time? Try downloading Kroger 2022 Full Annual Report




You may notice that Claude will not process a file over 5meg. Open the PDF, click print, set printer to PDF, and pages to 1-120, click save and save as KrogerPart1. Then, try again.

Try your own prompt to learn about the Kroger Financial Report.




Follow-up with more in-depth questions requiring numeric answers. Scan PDF to fact check specific numbers.

1. Try AgentGPT



Create an Agent to help you find interesting things to do in your city




2. Name the GPT: See the SightsGPT
3. Goal: I have half a day in (FILL IN CITY) and would like to see the sights. I am interested in (FILL IN YOUR INTERESTS). Search the options and compile a list of 5 things I can do in an afternoon.

1. BiographyGPT: Try it on yourself, or a work colleague
2. Plan a meal and create the shopping list
3. Plan a vacation (try a place you have visited before to see how it does)
4. Find flight information: “Minimize the cost and flight time, while selecting a flight that is, ideally, after 9am departure.”



Notice how AgentGPT attempts to reason and execute multiple steps to fulfill your prompt




If you are comfortable with command line, try AutoGPT (requires local installation of python, etc.)

1. Multimodal means the ability to handle multiple types of media, such as text and still images. It can loosely be defined as integrating different modalities, including the use of tools.



OpenAI's GPT-4 can now access tools and Agents (assistants)




If you have GPT-4 subscription, try the Kayak travel plug in and compare results to AgentGPT.




Try the Wolfram Assistant for the math problem (Prompt: What is 12*23*34*45+10?)



2. Google's Gemini multimodal and has tools such as Internet search
3. Huggingface is an open-source of over 170,000 ML models which can now be controlled by LLM, like ChatGPT



HuggingGPT, the first version, currently can access 100s of models




HuggingGPT: How to use it: https://beebom.com



4. Check out Langchain as a way to build AI workflows


5. In addition to workflow and APIs, learn about OpenAI's fine tuning (see: Quickstart Guide).

1. Scroll down to answer the NPS survey
2. We will then walk through a workflow of removing PII, uploading data, and providing the prompt to generate the analysis.
3. Removing PII is important. Email addresses and other PII should not be provided to AI. Enterprise versions and Teams keep your data out of the training set. All the same, we suggest removing PII.
4. Re-using key prompts can be built into GPTs via GPT-builders, or into Assistants, or into API workflows, as in the case of Claritas AI for creating Audio Advertisements.
5. In this case, we will re-use the prompt: "You are an expert Net Promoter Score (NPS) analyst and the first question in the dataset is the NPS raw data. You are analyzing NPS data for a training program. NPS is a metric used to gauge customer satisfaction and loyalty. It is calculated by subtracting the percentage of detractors (those who gave ratings of 0-6) from the percentage of promoters (those who rated it 9-10). Those who gave ratings of 7-8 are considered neutrals and are not factored into the score. The result, a single number, is the Net Promoter Score. Here’s a rule of thumb for interpreting the score: Below 30 is considered mediocre. Between 30-50 is good. Between 50-70 is great. Above 70 is exceptional. Summarize the data by first calculating the percentage of promoters, then the percentage of detractors, and then using those numbers to calculate the NPS score. Think step by step about the comments associated with promoters and comments associated with detractors, and make recommendations for improvement for the training program."
6. We can also program these instructions into GPT-4

• Consider what creates value and what is busy work
• Track a week in the life -- Analyze how time is spent (make all work visible)
• Evaluate workflow and consider where AI can save time and cost while meeting the quality standards

• Answering Frequency Asked Questions (FAQs)
• Analyzing RFPs from multiple vendors?
• Generating the draft for a brief?
• Generating RFPs
• Writing blogs
• Writing code and checking code
• Email support
• Tracking follow-through on tasks